The main topic of this article focuses on the debate between whether traditional advertising methods or word-of-mouth can generate more advertising interest. Compared to traditional advertising and promotional events, the article states, word-of-mouth is more useful in creating new users. Two of the main reasons word-of-mouth is effective are trust and it is more focused. While talking may be more effective, traditional advertising is quicker and at times it’s a challenge to get people to start talking. Read full post here: Is Word of Mouth Better Than Advertising?
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