So you’ve found a marketing company that will work with you, and their price seems reasonable and you’re itching to get yourself noticed. Understandably, you’re eager to accept. However, don’t sign that contract just yet! The firm you found may be a dud and could be building you a bridge to nowhere, but here are […]
Three Ways to Most Effectively Use Customer Feedback
Gathering customer feedback has become common practice for companies of every kind. Call a customer service line and before you even get to say what your problem is, you are asked whether you would be willing to participate in a survey. Companies send follow-up emails on a constant basis, hoping to know how they can […]
Market Research 101
You may have a really great business idea, for a particular product or service, and you may already have the beginnings of a good business plan. However, many new business owners don’t check to see if there is actually a viable market for their products or services. Businesses can find out a great deal about […]