You’ve no doubt heard about SEO (search engine optimization). Spend five minutes among digital marketers, and you’ll likely hear the word tossed about at least once a minute. That’s because it’s important. You may be considering implementing an SEO strategy of your own but are at a loss for where to start, or even wondering […]
Effective Keywords Are Key to Your Success: Here’s How to Get Them
With over one billion websites on the Internet and millions of blog posts churned out each day, the online world is a crowded place. All of this collective information is floating out there, ready to be tapped into by potential visitors who are hungry to find out more about how to do something, where to […]
This Smart Marketing Solution Is Based on the Moments: Don’t Let Your Time Pass!
Not that long ago, if you wanted to find out some obscure fact, such as who won the decathlon at the 1964 Olympics, you had to go to the library, pull out the right volume of an encyclopedia set, and flip through the pages to find that it was Willi Holdorf of Germany. With the […]
Why You Should Never Buy Social Media Followers or Likes
Everyone wants to be popular; it’s human nature. So it can feel a little lonely and discouraging when you’re starting out on a social media channel, and you have only a handful of followers or friends. The temptation can be great to find followers fast, and it sounds so easy to pay a few dollars […]
6 Reasons You Could Be Losing Potential Customers
Businesses of all shapes and sizes spend an unbelievable amount of money on marketing campaigns of one form or another. According to their 2014 figures, eMarketer® predicted that companies would spend around $600 billion globally on advertising in 2015. Sure, you’d love to have the most customers possible interested in your product, but by casting […]
How to Create Great Content the Pain-Free Way: Give Your Customers What They Want
We’ve all heard the expression, “Content is king.” Bill Gates’ essay with the same title came out nearly 20 years ago, but the sentiment still holds true today. Businesses have an insatiable need for more content, whether in the form of blog posts, white papers, eBooks, infographics, videos, webinars, social media, or something else. It […]
7 SEO Mistakes You Don’t Know You’re Making
Most marketers appreciate that an effective SEO (search engine optimization) plan is a crucial component of any online marketing strategy. The goal of SEO is simple: Attract more visitors to your site from search engines. There’s no denying that people still rely heavily on search engines for information, including researching companies and their products and […]
8 Reasons Your Landing Pages Aren’t Working
Your company probably has a website, but are you also making use of landing pages? If you’re not, you’re missing out on a proven conversion tool. A landing page is essentially a single page dedicated to one product or service. Your reasons for having a landing page may be to sell something, get your visitor […]
5 Ways to Re-Purpose Your Blog Content
There is no such thing as too much quality content. People today have an insatiable appetite for more—coming at them in different forms. However, there are only so many hours in the day, and content creation takes time. Re-purposing your blog posts is a proven way to generate more content, boost your search engine optimization […]
From Offer to Contact Info: How to Convert Visitors Into Leads
You’ve got people visiting your website and reading your blog content. They’re actively seeking out your product or service and are interested in learning more. How do you get them to stay—and even buy your product or engage with your service? It’s time to encourage them to take the next step. You want them to […]