Mark Twain's 10-Sentence Course on Branding and Marketing

Mark Twain’s writing has handed down some wisdom to marketers, including how to deliver an effective pitch to the consumer. He noted that with the right kind of advertising, almost any object big or small could be made to seem luxurious and expensive. He also presaged the branding movement by telling people that they should try to sell themselves rather than the product on their shelves.

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Brand Management – Mark Twain’s 10-Sentence Course on Branding and Marketing : MarketingProfs Article