Many digital advertising agencies spend a great deal of time targeting the right keywords and ads for their pay-per-click (PPC) campaigns. But once your campaign matures, the real value comes from getting more people to convert on your landing pages. High converting landing pages should be the focus of your digital advertising efforts because they […]
Slow-Poke Sites Damage Sales: 6 Ways to Speed Up Website Load Times
You’ve spent hours getting every little detail of your site content and design just right, and you finally love the way it looks. But are you neglecting one crucial aspect that could mean the difference between a frustrated user and a converted, happy customer? That crucial aspect is speed. There’s a lot of competition on […]
What Makes a Bad Website? 8 Aspects That Drive Away Business
You’d have to be living under a rock not to appreciate that just about every business these days can benefit from a website. But simply slapping up a site and calling it a day is not the answer. Perhaps you’ve recently set up a website of your own and have been dutifully promoting it for […]
Why the About Us Page Is One of the Most Important on Your Website
Most successful businesses today realize that they need a strong web presence to make the most of the opportunities out there. Many spend a lot of time honing their home pages to entice potential customers, but these same companies may be neglecting a very important section of their websites—the About Us page. You probably know […]
Running Dangerously Low on Content? Step Away from the Edge with These Simple Steps
If you’re on top of your SEO game, then you are well aware that fresh, engaging content is one of today’s most important marketing elements. It keeps people coming back to your site and establishes you as an authority in your industry. But it can be hard to come up with topics that will be […]
