The main topic of this article focuses on the debate between whether traditional advertising methods or word-of-mouth can generate more advertising interest. Compared to traditional advertising and promotional events, the article states, word-of-mouth is more useful in creating new users. Two of the main reasons word-of-mouth is effective are trust and it is more focused. […]

In today’s business environment, a company’s reputation plays a key role in adding sales to the bottom line. Most companies still operate under the old model of emphasizing their products benefits and innovations to increase sales, but most products differ little from the competitors. Only 16% of consumers said they would buy a product from […]

Keyword conversion is a metric used to evaluate the effectiveness of web sites, and the advertising on them. A deeper understanding of the mathematics behind these metrics is essential in order to use them. This will help responsible advertisers use keywords as a messure of success in addition to rank. Read the full article here: […]

On the blog of internet marketing firm TopRank, CEO Lee Odden offers ten items to consider while consulting an outside expert about promoting your business. After justifying the search in the first place, the potential client should set concrete goals, consider risks, establish communication channels with the expert, and identify in advance the resources needed […]