Businesses face new challenges every day, and technology is largely to blame. Marketing automation, content management systems, customer relationship management, and email marketing have all found a way to bring technology into business. There are five technology-driven challenges marketers must overcome. The rate of change is growing, and high-performing companies are finding no choice but […]
The 5 Things Successful PPC Managers Do in the Morning
In the PPC industry there are some great managers who have a daily routine that sets the stage for their day. Now you can discover how planning sets the stage for a more organized day. If you don’t allow texts, emails, chats, and other annoying notifications to eat up your morning, you can plan out […]
Building Your Audience from Zero to Traction
All successful online businesses had to start somewhere. If you are just starting out and have little to no traffic on your site, there are some simple ways you can build up your site. So what do you do as an unknown among a sea of millions of sites? There are four basic concepts you […]
The Ultimate Cheat Sheet for Mastering LinkedIn
Using LinkedIn gives business professionals potential access to the attention of over 259 million others. Here is a list of 35 ways to optimize the LinkedIn experience. These tips are aimed at improving your public profile, helping you to network with other professionals, and improving your online business and marketing skills. Read the full article […]
7 Types of Marketers and Their Common Traits
Just as there are many different target audiences, there are many types of marketers. As a business owner, it is critical to understand the difference, and which type will best represent your brand. Jonathan Goudy gives a breakdown of some of the major types of marketing professionals, their unique styles, and how those styles can […]
12 Writing Exercises That Will Transform Your Copy Today
If you are looking to improve your copywriting skills–increasing your ability to identify and target your prospects’ needs–this article can be a great service to you. From opening with the problem to adding an expert voice and closing with a call to action, discover twelve proven tips copywriting below! Read the full article here: 12 […]
Brevity in Copywriting: How to Captivate an Audience by Writing Less
A good copywriter is one who can get their point across briefly and effectively. Some factors to consider include: purpose, brevity, and effectiveness. Making sure every word that you have counts, using simple words to explain difficult concepts, and organizing your points effectively are all key to creating effective sales copy. Learn more copywriting tips […]
How Marketing Automation Improves Sales and Revenue
Marketing automation systems can be a cost-efficient and effective way to reach out to customers and upsell products. Marketing expert David Moth provides several concrete examples of how such systems work as well as a useful infographic that provide tips on how to use automation to better meet customer needs and generate increased evenue. Read […]
The Anatomy of a 5-Star Subject Line
From spam filters to enhanced email inboxes, email marketers have a lot of challenges to overcome to get people clicking their emails these days. However, creating a terrific subject line is one way to capture people’s attention and get them clicking away. Clarity, brevity, and consistency are just some of the important features of a […]
Mark Twain's 10-Sentence Course on Branding and Marketing
Mark Twain’s writing has handed down some wisdom to marketers, including how to deliver an effective pitch to the consumer. He noted that with the right kind of advertising, almost any object big or small could be made to seem luxurious and expensive. He also presaged the branding movement by telling people that they should […]
