Companies spent a whopping $325 billion on digital advertising in 2019. After a dip in 2020, this number is set to reach over $380 billion in 2021. You would think companies shelling out big bucks on their online marketing would be happy with the results. Often, the answer is no. Many businesses are watching their […]

Content marketing has been a buzzword in the marketing world for years, and it shows no sign of losing steam. Companies are hungry for more content and are not shy about investing large chunks of their budgets into creating and sharing valuable free content to promote themselves. Whether you’re a marketer or running a small […]

Content marketing is an essential component of any successful digital marketing campaign. You need frequent, high-quality content—in many different forms— to keep up with your needs and the needs of your readers. You’ve no doubt dabbled in some of the various formats of content marketing, whether it’s producing a video or podcast or publishing an […]

Not that long ago, if you wanted to find out some obscure fact, such as who won the decathlon at the 1964 Olympics, you had to go to the library, pull out the right volume of an encyclopedia set, and flip through the pages to find that it was Willi Holdorf of Germany. With the […]

We’ve all heard the expression, “Content is king.” Bill Gates’ essay with the same title came out nearly 20 years ago, but the sentiment still holds true today. Businesses have an insatiable need for more content, whether in the form of blog posts, white papers, eBooks, infographics, videos, webinars, social media, or something else. It […]

Your company probably has a website, but are you also making use of landing pages? If you’re not, you’re missing out on a proven conversion tool. A landing page is essentially a single page dedicated to one product or service. Your reasons for having a landing page may be to sell something, get your visitor […]

There is no such thing as too much quality content. People today have an insatiable appetite for more—coming at them in different forms. However, there are only so many hours in the day, and content creation takes time. Re-purposing your blog posts is a proven way to generate more content, boost your search engine optimization […]

What is a sales funnel? A sales funnel represents the process that a customer goes through to ultimately buy a product or service. At the bottom of the funnel – People who are ready to buy At the top of the funnel – People who are starting to research their problems In the middle of […]

Email marketing is an inexpensive and valuable tool for businesses, especially local businesses. Statistics show that 77% of customers prefer to receive permission-based marketing messages through email. Its vast reach, the ability it gives you to target your audience, and its measurable outcomes are just a few reasons why every company should be emailing its […]

Since the world has gone digital, inbound marketing has become the single most effective method of marketing. It is far more effective than the more traditional outbound marketing methods of buying ads or mailing lists. Inbound marketing involves understanding your customers’ needs and creating content on your website that attracts their attention and encourages their […]