Businesses of all shapes and sizes spend an unbelievable amount of money on marketing campaigns of one form or another. According to their 2014 figures, eMarketer® predicted that companies would spend around $600 billion globally on advertising in 2015. Sure, you’d love to have the most customers possible interested in your product, but by casting […]
Three Ways to Most Effectively Use Customer Feedback
Gathering customer feedback has become common practice for companies of every kind. Call a customer service line and before you even get to say what your problem is, you are asked whether you would be willing to participate in a survey. Companies send follow-up emails on a constant basis, hoping to know how they can […]
