In today’s business environment, a company’s reputation plays a key role in adding sales to the bottom line. Most companies still operate under the old model of emphasizing their products benefits and innovations to increase sales, but most products differ little from the competitors. Only 16% of consumers said they would buy a product from a company with a bad reputation; 60% said they would definitely buy a product from a company with a good reputation. Reputation matters. Companies need to learn to leverage their reputation to increase sales.
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How to Leverage Reputation as Your #1 Driver of Value – Forbes
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