On the blog of internet marketing firm TopRank, CEO Lee Odden offers ten items to consider while consulting an outside expert about promoting your business. After justifying the search in the first place, the potential client should set concrete goals, consider risks, establish communication channels with the expert, and identify in advance the resources needed to carry out the expert’s recommendations. Read the full article here: 10 Tips: Pre-Hire Checklist for Digital Marketing Agencies
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