Companies spent a whopping $325 billion on digital advertising in 2019. After a dip in 2020, this number is set to reach over $380 billion in 2021. You would think companies shelling out big bucks on their online marketing would be happy with the results. Often, the answer is no. Many businesses are watching their […]
Split Test Landing Pages to Get More Leads on the Same Budget
Many digital advertising agencies spend a great deal of time targeting the right keywords and ads for their pay-per-click (PPC) campaigns. But once your campaign matures, the real value comes from getting more people to convert on your landing pages. High converting landing pages should be the focus of your digital advertising efforts because they […]
Get Stellar Healthcare Reviews Online Without Violating HIPAA
For most business owners, responding to negative reviews left online by irate customers is simply a matter of replying directly to the reviews themselves. For medical practitioners, this process is complicated by the Health Insurance Portability and Accountability Act (HIPAA). HIPAA requires medical professionals to go through a lengthier medical reputation management process to manage […]
Cut Wasted PPC Dollars with an Awesome Negative Keyword Strategy
Are you shelling out big bucks on PPC, hoping to get people to buy your stuff or set an appointment, but the Cost Per Acquisition (CPA) is just too high? If you’re looking to get rid of wasted ad dollars, the first place you want to check is the search terms your prospects are using […]
Slow-Poke Sites Damage Sales: 6 Ways to Speed Up Website Load Times
You’ve spent hours getting every little detail of your site content and design just right, and you finally love the way it looks. But are you neglecting one crucial aspect that could mean the difference between a frustrated user and a converted, happy customer? That crucial aspect is speed. There’s a lot of competition on […]
What Makes a Bad Website? 8 Aspects That Drive Away Business
You’d have to be living under a rock not to appreciate that just about every business these days can benefit from a website. But simply slapping up a site and calling it a day is not the answer. Perhaps you’ve recently set up a website of your own and have been dutifully promoting it for […]
Why Your Local SEO Strategy Is Just as Important as SEO on a Large Scale
When you hear the term “local SEO,” you may envision a little Mom-and-Pop shop around the corner, tinkering with an amateurish SEO strategy. You may feel you’re too big, and your reach too broad, to waste your time implementing a local SEO strategy. Neglecting to implement one is to miss out on a prime opportunity. […]
Measure Content Marketing: How to Know If It’s Working
Content marketing has been a buzzword in the marketing world for years, and it shows no sign of losing steam. Companies are hungry for more content and are not shy about investing large chunks of their budgets into creating and sharing valuable free content to promote themselves. Whether you’re a marketer or running a small […]
How Your Blog Content Has to Be Different Than the Other Content Marketing You Do
Content marketing is an essential component of any successful digital marketing campaign. You need frequent, high-quality content—in many different forms— to keep up with your needs and the needs of your readers. You’ve no doubt dabbled in some of the various formats of content marketing, whether it’s producing a video or podcast or publishing an […]
Why the About Us Page Is One of the Most Important on Your Website
Most successful businesses today realize that they need a strong web presence to make the most of the opportunities out there. Many spend a lot of time honing their home pages to entice potential customers, but these same companies may be neglecting a very important section of their websites—the About Us page. You probably know […]
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